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What is the ROI of Home Staging and Is It Worth the Cost?

When you’re putting your home on the market, you’re most likely thinking about how you can make the best profit. What realtor will get me the most money? What time of the year should I sell? What projects should I do around the house to get a higher price?

This may be why you’re feeling iffy about staging your home before you sell. Spending a decent chunk of money so that you’ll maybe get a higher asking price? Is that really worth it? The answer is yes, and statistics prove this!

In the report, The National Association of Realtors found that:

  • 40% of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.

  • 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

  • 28% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. 13% noted that they only staged homes that are difficult to sell.

  • The most common rooms that were staged included the living room (93%), kitchen (84%), master bedroom (78%), and the dining room (72%).

  • A median of 10% of respondents cited that buyers felt homes should look the way they were staged on TV shows.

  • 38% of respondents said that TV shows that displayed the buying process impacted their business.

  • When it comes to the return on investment for home staging, “when staging a home, 22% of sellers’ agents reported an increase of 1-5% of the dollar value offered by buyers, in comparison to similar homes. 17% of respondents stated that staging a home increased the dollar value of the home between 6-10%.

These statistics prove a successfully staged home sells faster and for more money. This means it is a win-win scenario for everyone involved, not to mention the extra money will more than pay for the initial investment of staging the home!

Let The Shannon McCarthy team focus and target your prospects by creating a lifestyle they want to buy into. We make strategic design decisions to appeal to your potential buyers’ tastes and likes. Contact us today with any questions!

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​Shannon McCarthy

Licensed Real Estate Salesperson

Keller Williams
125 High Rock Ave, Suite 200
Saratoga Springs, NY 12866


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