When you’re selling your home there’s so much to do: find a Real Estate Agent, do touch-ups, get that balky air conditioner fixed, look into staging… It’s no wonder that sometimes things fall between the cracks. Big things. (We’re not pointing fingers, promise!)
Our arsenal of experts - aka real estate professionals who have worked with many home sellers - identify the to-do’s that sellers typically overlook. We promise you, these tasks are well worth the time it will take to complete them (which isn’t very long at all).
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Heed this sound advice, and there’s a good chance selling your house won’t be nearly as stressful as everyone tells you it is.
To-do No. 1: Google your address
Not all sellers scour the Internet to find out what’s being said about their property, but they should. Nearly all buyers - 90% - search online during their hunt for a home, according to the National Association of Realtors. You should be aware of what your online listing looks like, since it will influence the kinds of impression, questions and concerns buyers will have.
For example, Google Maps’ street view of your property may not show improvements that you’ve made, so you’ll want to be sure to include those updates in your listing.
To-do No. 2: Account for improvements and issues
If you’ve owned your home for a while, make a list of all the problems you’ve solved while you’ve lived there. This could include chimney fires, water damage, or a flood in the basement. Whether you solved the problem or not, you should disclose this information to the buyer so you don’t wind up in a lawsuit after the sale. Disclosing “invisible improvements” that you’ve made, like re-grading or adding a French drain system, can also be a great source of comfort for buyers.
To-do No. 3: Check your real estate agent’s references
An agent’s bad behavior or incompetence could cost you time, money, and peace of mind, so it’s well worth taking extra steps to find the best real estate agent for you. Ask friends for recommendations and check online reviews.
RELATED: Shannon McCarthy is the Top Rated Agent in Market [Read Reviews]
Check that the Agent’s you’re considering have a current real estate license - with no complaints filed against them. Meet with the Agent and reach out to a few of their references directly.
RELATED: Why You Need A Real Estate Agent to Sell Your Home
Real Estate Agents should be happy to provide a number of references for a new client to call. As far as talking to your friends about a Real Estate Agent recommendation or reading online reviews, here are some things to look for:
• Did you have confidence in your Real Estate Agent?
• Do you think he/she had good knowledge of the local market?
• Did your Agent communicate well and keep you informed during the entire transaction?
• Do you think that he/she negotiated well on your behalf?
• Did your Agent have good vendors who could assist you?
• Did your Agent return calls/emails in a timely fashion?
• Would you recommend this person? Why? (Or why not?)
To-do No. 4: Insist on social media marketing
You staged your home beautifully, picked a competitive price, and listed the property, but there’s something else you’ll need to prepare before you’re fully ready to sell - a social media marketing plan. Video tours, floor plans, and photo galleries promoted on Facebook, Twitter, and Instagram are must-dos.
RELATED: Your Comprehensive Home Marketing Plan
You want to make sure that your Agent is using all avenues to attract the right buyer for your home. Make sure your home has a presence on your Agent’s website, their agency’s website, and is promoted on various sites that will market the home and give information about open houses.
To-do No. 5: Make sure the doorbell rings
Ah, attention to detail. It’s those little cosmetic repairs that could cost you your home sale. If buyers see that you can’t even be bothered to repair a busted doorbell, they’re automatically going to think about what else may need fixing and view the home negatively.
First impressions make all the difference. A well-kept home, starting with the view from the curb, gives the perception that the seller has great pride in the home and has taken good care of it - which translates into less energy and costs for the buyer as they prepare to move in.
To-do No. 6: Clean inside everything
Storage is a huge selling point for homes. So be warned: Buyers are going to poke around inside closets, drawers, cabinets, ovens, refrigerators, and even the dishwasher, whether they’re cleaned or not—so you’d better make sure they are clean.
Spending the money on a service to deep-clean your home will come back to you at least 10 times in your sales price. Even if you’ve swept up and scrubbed all surfaces to a shine, you’re not done until dust, crumbs, and creepy crawlies are cleaned out from within the small spaces too.
To-do No. 7: Clarify which items are not included
You don’t want a buyer to fall in love with your house because of the custom window treatments and then rescind their offer when they find out the curtains aren’t for sale.
The law says that anything bolted to the wall or ceiling goes to the buyer unless specifically excluded in the contract. If you want to take your flat-screen TV, chandelier, or custom pot rack, be sure to label it as soon as the house goes on the market, so that buyers don’t bank on owning that item and wind up disappointed.
Are you a recent seller who with items to add to our to-do list? Are you a buyer with feedback for sellers on how their property could have further won you over? We want to hear from you! Sound off on The Shannon McCarthy Team Facebook Page, on our Twitter or LinkedIn feeds, or on Instagram. And don’t forget to subscribe to our monthly HOME ADVICE™ Email Newsletter for articles like this one and tips and tricks for all homeowners, buyers and sellers delivered straight to your inbox. You may unsubscribe at any time.